Module 6: Monopoly Control

Tutorial You will watch a series of videos to learn the following in this module: -Value of a Moat -Picking Your Moat -FAQs Monopoly Control In this Module 6 section, we will review your company’s positioning in the market using a tool called The Positioning Planner. This tool allows you to isolate the attributes and qualities of your business that give you a defendable market position. This exercise will illustrate which marketing messages give you the highest degree of differentiation from your competitors and are also most meaningful to customers. This exercise is repeated every 12 months as your company develops, the market evolves, and competitive threats emerge.

After completing the POSITIONING PLANNER TOOL you will determine your: MONOPOLY CONTROL ACTION ITEMS MONOPOLY CONTROL OBSTACLES

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